About Pata Technologies...

Retail Store Software Only

Marketing Program

Pata Technologies' principal, Paul Friedman, garnered over 30 years of experience in product marketing and project management in commercial high technology industries and traditional retail businesses. Recognizing the importance of web technologies to internal communication, training and promotion, he helped design and developed content for successful corporate web sites. He conducted and managed complete product life cycles from conducting market research to eliciting customer requirements, participated in engineering specification development to insure customer expectations are met, monitored engineering development, then rolled out product marketing and support. Given his technological bent, migration from design and content to production was a natural one. This combination of capabilities allows Paul to assist clients define how they and/or their products should be seen by prospects. The following are a few examples of Paul's diverse successful marketing and engineering projects.

Retail

Created and managed Software Only, one of the first home computer software retail stores as a research tool for the educational software publishing arm of the then world's fourth largest computer company. Its success lead to expanding the concept by opening additional stores and beginning a franchise endeavor. Responsibilities included market positioning, personnel training and management, advertising, product selection, and merchandizing.

Worked with Dancing Together to define its niche in partner dance instruction, develop a trade name to characterize the business, define alternate channels to market the product, and then develop a web site that characterizes the business.

Industrial

Brought the telemetry industries first real time networked based distributed software and hardware systems to market after conducting marketing research and collaborating with developers to apply emerging technologies to meet market requirements. The resulting product was an immediate success and the resulting family accounts for over half the division's revenues. Other development efforts included establishing prices and pricing strategy to maximize income, sales collaterals, presentations, training and web content. An introductory technology web tutorial remains the most popular area on their site to date. He became a company spokesperson through technical presentations at symposia throughout the world.

Product manager for an automated accelerated reliability (life) and characterization test software and hardware systems for semiconductor components and devices. Created the product positioning statement “Your parts will fail. Know when. Prove it. Improve it.” Designed web product content and sales collaterals, sales training, articles for the trade press and formal technical presentations to professional societies. Implemented a basic shared CRM system for the sales group to tract prospect and customer activity.

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